News Archive

June 4, 2008 - PGA Magazine and Merchandiser of the Year - Adam Carney call HS a Unique Find.

"When it comes to apparel related accessories, Adam Carney, PGA Head professional at RidgePointe Country Club in Jonesboro, Ark. has made a big hit with men’s boxer shorts. The preferred brand is called Handsome Smooths, and the product line includes a variety of mens undergarments that are both attractive and performance driven, with features like Quick Dry, Comfort Stretch and Moisture Wicking." - PGA Magazine June 2008

April 30, 2008 - Handsome Impresses Retail Buffs At Charlotte Show

Handsome Smooths impressed retailers and fashion editors alike at the Southern Clothing Market show in Charlotte, NC. MR Magazine’s, Karen Alberg Grossman was wowed by Handsome Smooths’ “gorgeous” point-of-sale suitcase display. She was also quick to note how impressed she was by the pedigree of the exhibitors. “It was my first trip to the Southern Clothing Market in Charlotte and I expected a plethora of buttondown shirts and repp striped ties. Instead, I saw more well-dressed guys than I ever see in NYC or Vegas, dressed conservatively, yes, but with so much flair! What’s more, I met numerous young (under 30 and all good-looking!) designers launching new prep-inspired menswear collections, a good omen for our industry’s future,” said Grossman. Yes, just the place for the world’s only luxury performance boxer short.

July 27, 2007 - Handsome Smooths is Reviewed by Rich Journey -  Millionaire Magazine.

Millionaire Magazine recently gave us a handsome review on their new web portal RichJourney.com. While the review focused mainly on our Sandtrap boxer short they did make mention of our other great products as well. Visit the website www.richjourney.com to see the review.

May 24, 2007 - Handsome Smooths is featured in Scottsdale Magazine.

Scottsdale Magazine a publication for the affluent lifestyle featured us in their June 2007 issue. They named our Sandtrap boxer to their Must Have for Men List.  Pick up a copy and check out the review.

May 22, 2007 - Swanky Moms Gives Handsome Smooths a So Swanky Award.

A high profile website for classy (swanky) moms awarded us their So Swanky Award today. They love the look and feel of our Sandtrap Boxer short. They also agree with our brand message that THE WORLD NEEDS MORE MEN OF CHARACTER.

May 18, 2007 - Handsome Smooths receives another unsolicited review from a blogger.

Blogger Bendar gives both our products and service a thumbs up. Read his review at benrecommends.

May 1, 2007 - Handsome Smooths launches a new line of performance casual socks.

For the past 9 months we’ve been working hard to develop new garments to satisfy the demand for our brand.  The first to be launched is a new line of performance casual socks to accompany our extremely popular Sandtrap boxer shorts. Made from Coolmax fibers these are a great summer time addition to any man’s wardrobe.

January 2, 2007 - Handsome Smooths donates boxers shorts to charities.

Handsome Smooths’ offices in Boston and Fort Lauderdale recently donated more than $20,000 in boxer shorts to two local charities in their respective communities. The Boston office donations were made to a nonprofit organization that helps mentally and physically disabled men train for careers. The Fort Lauderdale donations were made to a nonprofit group that helps men enrolled in treatment for drug and alcohol addictions.

December 12, 2006 - Handsome Smooths is featured on ESPN Insider.

Our Sandtrap boxer again gets the attention of the media as this time it appeared on ESPN’s Insider Blog.  As with all the other editors who have tested our product they agree the Sandtrap is a great product.

November 20, 2006 - Handsome Smooths is featured in Golf Digest’s 2006 Holiday Gift Guide

Our Sandtrap collection was featured in the 2006 Golf Digest  Holiday Gift Guide that came out this week. We certainly agree that our boxers are a great gift item. Our award winning packaging makes them the perfect stocking stuffer. Visit golfdigest.com to see them.

November 13, 2006 - Handsome Smooths appears in the Communication Arts Design Annual 47

Our products and retail point of sale case are prominently displayed in the front of Communication Arts Design Annual 47 magazine that came out this week.  We’re featured in this issue for being the recipient of an award for outstanding design.

October 18, 2006 - Handsome Smooths sponsors Cigar Night to help Junior Achievement

Handsome Smooths fit right in at Cigar Night at  the local tonsorial parlor in downtown Fort Lauderdale. The event was put on to raise money for the Junior Achievement organization.  The evening was filled with a handsome selection of cigars, single malts, and micro brews.  Gentlemen also enjoyed a complimentary shine and some wry wit from Joe the in house shoe shiner.

October 18, 2006 - Golf Digest’s November 2006 issue mentions Handsome Smooths

The November issue of Golf Digest which came out this week mentions our Sandtrap Collection. Based on a reader inquiry for comfortable performance underwear designed for walkers, Mr Style (aka Marty Hackel) suggests the Handsome Smooths Sandtrap collection as a solution.

August 31, 2006 - Handsome Smooths packaging design wins a Rosey Award

It was annouced  today  that Handsome Smooths boxer short packaging will be the recipient  of  a 2006 Rosey Award by the prestigious Portland Advertising Federation. This award is especially gradifying to us because our tiny brand beat out giants such as Nike, Adidas, and Columbia.

August 25, 2006  - Golf Blogger.com Reviews our Sandtrap Line

A few weeks back a website named Golf Blogger.com found out about our Sandtrap Collection and decided to mock the idea. They posted an article about the Sandtrap called Ridiculous Golf Item of the Week. Well we caught wind of the posting and decided to call them on it. They agreed to put our product to the test if we sent a few samples to try out. Today in true Man of Character fashion the Golf Blogger admitted they had made a mistake by calling our product ridiculous.  After extensive on links testing they found the product to be extremely comfortable and functional. You can visit their website at www.golfblogger.com to see their review.

August 2, 2006  - Handsome Smooths packaging design wins a Communication Arts Magazine Award

It was announced today that Handsome Smooths packaging design has won a 2006 Communication Arts Magazine Award. This very prestigious national award is given to the best overall packaging design.  We have the hard work and dedication of  our marketing director Mr. Steve Flood and his team to thank for this. The packaging does an outstanding job of relaying our brand message and highlighing the great product inside.